Driven to gain more diverse experience across all aspects of the global, I transitioned to Canadian-based brands, Lululemon and Aritzia and then in 2012 I moved over to Nike. I contributed global insights to implement key product and material innovations that transformed their signature styles.

After 7 years, I joined Allbirds as their Chief Product Officer and helped create their the product and innovation vision by incorporating strategies that expanded their product lineup and expedited their sustainable manufacturing processes. My diverse and comprehensive experience propelled my initiative to develop my own consultancy, and in 2021, Rose & William was born. Passion drives my work, alongside an eagerness to share my extensive insights and activate the dreams of anyone looking to scale their business.

Upon graduation, he joined IBM and kick-started his global network through multiple sales roles in business development and client management, with a specialty in Consultancy and IT services. As the COO of Rose and William, Nick manages the back office, wearing multiple hats to flexibly support the team and their efforts to leverage their clients’ business strategies. Outside of work, Nick is an avid golfer, and one of his favorite pastimes is escaping to the Oregon wine country and enjoying the bounty of good food and Pinot it has to offer.

He then moved to the States to pursue a Masters in Sports Product Management at the University of Oregon, where he learned more about merchandising through a business lens. From there, he interned for Reebok at their Boston office, before joining Rose & William where he is responsible for trend forecasting and assisting the merchandising team with strategizing product line-ups and drops. In his spare time, you can find Ed rooting for his alma mater, the Oregon Ducks.

During undergrad, she worked at the downtown Nike store, which fueled her desire to eventually work at their HQ. She started in their talent acquisition department, before working as Susi’s Administrative Assistant with the materials team. for about three years.

After gaining some experience in footwear product development, Anna joined Susi at Rose & William to support their merchandise planning and purchasing teams and help with creative management and general administrative tasks. Fairly new to the Seattle scene, Anna loves rooting for the local sports teams and trying out new restaurants with her husband (and Golden Retriever!).

Her expertise is making brands look and feel different and crafting marketing campaigns that create joy, start conversations, and endear those brands in markets around the world.

Lucy was the first full-time marketing hire at Allbirds. She built the brand and community from scratch, and managed it through a successful IPO just 6 years later. During her tenure at Allbirds, she oversaw the Social Media and Content teams, led Brand Partnerships with collaborators like Shake Shack, Nordstrom, and Jeff Staple, and launched the brand in new markets like China, Japan and Europe.

She previously worked at HotelTonight (now part of Airbnb), and sweetgreen, where she was responsible for building both brand’s digital presence and leading the Art Direction.

A collaborator at her core, she weaves into the organization, uncovering stories –big and small– that highlight the unique nature of a business.

In her five years at Allbirds, Allison built and led the Global Communications team, repositioned the brand from “wool shoe” to globally beloved sustainability thought leader, and saw the company through a successful IPO. Through her cross-functional partnership, she was able to craft strategic and compelling innovation, product, brand and corporate narratives. Prior to her time at Allbirds, Allison helped to launch and scale an array of consumer brands, including Everlane, Glossier, and Tracksmith, amongst others, partnering closely with founders to bring their visions to life.

With a diverse portfolio of clients, ranging from Nike to smaller start-ups to manufacturers overseas, she’s always exploring novel methods to create commercially viable products that haven’t reached the market. Whether ideating for the professional athlete or the everyday individual, Kristina considers the consumer first and innovates to meet their needs.

He previously co-founded BrandLoyal, a design agency, and BrandLoyal & Co, a collaborative co-working space in Phoenix, Arizona. Alex has worked with a diverse portfolio of clients across the US, spanning from favorite local businesses to industry leaders like GoDaddy.

Prior to his work at BrandLoyal, Alex freelanced with various companies, and held design and marketing roles at Resound Creative and Cartel Roasting Co. in Tempe, Arizona.

Alex travels frequently both domestically and abroad, continually seeking inspiration and staying at the forefront of creative strategy. Outside of his professional work, he has a passion for interior design, photography, and architecture.