Large E-commerce Retailer

In 2021, a large e-commerce retailer came to us for help in identifying space for their new in-house brand alongside existing wholesale partners. The project involved both qualitative and quantitative research to identify opportunities and target consumers. After building a business case and refining it, a fractional team was formed to implement the plan, resulting in a comprehensive product line. The brand was launched on the retailer’s website in September and continues to trade.